A logo is the minimal expression of the brand. It serves as a concise and powerful visual representation of a brand’s identity. A good logo should be simple, memorable, versatile, and distinctive from competitors. 

Over the years, we have created many successful logos for different clients and industries. Sometimes, they were new brands for which we built positionings and strategies; other times, they were existing logos that we evolved and updated. 

Because of our background in motion graphics, we always keep animation in mind when we design logos. Studies have shown that animated logos are more engaging and lead to increased brand awareness and recognition. This is also an opportunity for brands to tell their stories and show their personality.