Datorama
Intelligence for Marketing
VISUAL IDENTITY BRAND STRATEGY CORPORATE NARRATIVE
Datorama’s marketing intelligence platform transformed the way marketers optimize their marketing performance, business impact, and customer loyalty. The company needed to stand out in a crowded industry and brought in the Nation to streamline their corporate narrative and refine their brand voice. We made some minor changes to what was already a strong logo, accentuating its best features. We then drew from the geometric nature of the mark to build a visual identity that embodied the analytical and technical nature of the brand.
We also assisted the marketing team in crafting their corporate narrative in the form of a formal slide deck. The sales and executive teams used this deck heavily to provide an overview of the company, its technology, and its expansive capabilities. This incredibly asset-heavy project required strategic thinking and visualizations of processes to help the audience understand the technology and its benefits.
One year after the rebrand, Datorama was acquired by Salesforce for an undisclosed amount, rumored to be $800 million.
