IAS
Digital made smarter
VISUAL IDENTITY MARKETING MATERIALS EVENTS
Integral Ad Science played a critical role in the nexus of marketers, brands, and publishers, providing trust and transparency in the global digital advertising marketplace. Operating as such a powerful force in the industry, the company knew they needed a brand identity that was just as strong, and that’s why they brought in The Nation.
Through our research and interviews with stakeholders, the first thing we realized was that very few people actually referred to the company as Integral Ad Science. Everyone, internally and externally, just called it IAS. That was when we decided to change the name and create the iconic logo. We even helped them create their own proprietary Pantone color, IAS Pomello, a unique shade between orange and magenta.
We designed and produced the new website and all the marketing collateral. We also designed environmental graphics for branding their global offices, tradeshow booths, and several event productions.
About one year after the rebranding effort, IAS was acquired by Vista Equity Partners for a reported $850 million deal.
