Skeps
Powering Now
BRAND POSITIONING VISUAL IDENTITY MARKETING MATERIALS
Skeps was an early-stage FinTech company started by financial industry veterans. Taking advantage of their proprietary Blockchain technology, their products were generating a lot of buzz and attracting private investors. They were at a point where they were seeking another round of funding. The Nation was brought in to build a new visual identity system to aid in this process.
One of our main goals for the new design was to shed the image of an unproven start-up and elevate the brand to be as sophisticated and robust as the products they offer. We created a new logo with a clever nod to Eulers’s constant. Off of the logo, we then developed a graphic system that is unique, fresh, and easy to use.
As an early-stage company, they had limited resources. To accommodate this, we created branded templates for various social media platforms, presentations, and marketing collateral. This allows them to be consistent in their new visual branding across all their channels.
