With our client Mediaocean acting as co-sponsor of Advertising Week’s Agency Track, we were commissioned to create an integrated marketing campaign at New York’s legendary landmark music venue, the BB King’s Blues Club.
This presented us with the opportunity of extending the company's brand in a previously unexplored, creative way. By combining music and advertising as one powerful message, we captured the essence of Mediaocean, AdWeek and the designated venue's legacy.
From vibrant, concert-style rock posters and banners, to roadie inspired staff t-shirts and a custom-designed guitar pick, we sure pumped up the volume of Mediaocean’s brand voice to the maximum.
