We partnered with Innovid -the leading immersive video technology platform- on Brands in Wonderland, an integrated campaign spanning video and web. A key pillar for this project was the making of the hero spot, inspired by Alice in Wonderland, where we reimagine the possibilities for interactive engagement across multiple screens.
Creatively, our greatest challenge was to combine the tale of Alice with Innovid’s brand story. We stripped down all Alice imagery to its core essence, to focus on character and find a thoughtful balance between both worlds.
We crafted this integrated campaign from inception to completion. Concept, casting, design and production -as well as editorial, CGI and post- were all done in-house.
“(The Nation) has proven to be a masterfully creative partner. They brought a deep understanding of how to convey our brand values through their savvy production and design. We’re absolutely thrilled with the final product.”-- Maria Pousá, VP Marketing, Innovid.
