Digital Reasoning
Human + Intelligence
BRAND POSITIONING VISUAL IDENTITY MARKETING MATERIALS
We started working with Digital Reasoning in 2019. Before ChatGPT and other generative AI tech gained popularity among the general public, DR was already a leader in developing solutions using Artificial Intelligence. Their learning machine can ingest large amounts of data and find hidden patterns that would have easily been missed otherwise. The application of this technology can be applied to medical diagnostic detection, financial regulatory oversight, and even in assisting law enforcement in tracking and combating human trafficking.
Led by the founding CEO, the Tennessee-based, mission-driven company believes that the most important part of AI is the humanity behind it. We expressed this principle in the brand positioning and visual identity by including and highlighting human elements. There was already a subtle human hand in the original logo design. Our revised logo design ensures that it is unmistakable.
We developed creative assets and messaging for each target industry, always focusing on the human elements within them. We also assisted the product team in organizing the different solutions, and we developed a graphic branding system for the platform.
Brand Launch Video
In 2020, the updated brand was launched with a global event broadcast to more than 11 offices worldwide. We were honored to introduce the new visual identity to the company’s entire workforce.
