Extreme Reach
Creative Logistics
MULTIMEDIA CAMPAIGN VIDEO PRODUCTION EVENT ACTIVATION
Extreme Reach
Creative Logistics
MULTIMEDIA CAMPAIGN VIDEO PRODUCTION EVENT ACTIVATION
Let’s Do TV Better
Global Campaign
Extreme Reach is a leading global advertising technology platform that manages the logistic side of the creative industry, including digital ad distribution, creative asset management, global talent rights management, and more.
In order to exemplify how crucial Extreme Reach can be as a partner for a successful global campaign, we created different personas that might exist within a marketing team, and we demonstrated how each of them utilizes Extreme Reach’s products and capabilities to succeed.
We also designed and developed a highly interactive campaign landing page, where the backstories of each character showcased how their day-to-day work inside the ER universe allows them to be on top of their game.
TV Commercial
The centerpiece of the campaign was a video that introduced our four characters. The timeline and other constraints prevented us from producing a video shoot. Instead, we searched for high-quality stock footage and applied close to a hundred hours of VFX to virtually craft the different scenes in the video to tell our story.
Insights. In Sight.
Brand Launch
Because a company like ER is integral to the workflows of multichannel global campaigns, they are in a position where they can collect data points from the entire creative supply chain. This unique advantage over their competition was the crux of the brand positioning we launched with the “Insight. In Sight” campaign.
We planned the campaign launch to coincide with a number of major trade events. We established big brand presences at these events with large-scale environmental graphics and banners throughout the venues. We produced collaterals and swag, including a lenticular postcard with graphic text that changed from “COMPLEX” to “SIMPLE.” We also produced a video billboard for a 15-foot LED wall that showcased the new messaging.
Launch Campaign
We worked directly with the CMO to develop 360 social, digital, and print campaigns with media buys across major trade markets in North America, Europe, and AMEA.
