Pantaya
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NAMING VISUAL IDENTITY VIDEO PACKAGE

Pantaya was the first American OTT (Over The Top) streaming service targeted at Hispanic and Spanish-language viewers, with premium content released in Latin America.

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We designed a complete branding package for the new platform, starting with the logo mark. This mark took on several different forms, such as the app icon on mobile devices and the channel icon on smart TV setups. We also created logo animations for the platform startup and ID stings, and we developed various marketing collateral, social postings, and newsletter templates.

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Pantaya was launched in August 2017 as a joint venture between Lionsgate and Hemisphere Media Group. In 2021, it was acquired by Televisa/Univision.

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